GRAND RAPIDS CHAIR – 2017
MERCHANDISE MART – CHICAGO, IL.
For several years in a row, Grand Rapids Chair — a family-owned, Michigan-based chair business that started in a garage 20-plus years ago — asks us to design their space at NeoCon. It is a chance for us to work with a company we admire, while simultaneously pulling off a highly visual and compelling installation that speaks to their creativity and commitment to quality.
The big idea in 2017: Attract a new, high-end dining client to their base. We showcased chairs with more sophisticated details and finishes, showing off a more serious side of the design. We paired a camel mohair banquette with black marble to showcase how these rich materials can elevate the product for fine dining.