GRAND RAPIDS CHAIR – 2015
MERCHANDISE MART – CHICAGO, IL.
For several years in a row, Grand Rapids Chair — a family-owned, Michigan-based chair business that started in a garage 20-plus years ago — asks us to design their space at NeoCon. It is a chance for us to work with a company we admire, while simultaneously pulling off a highly visual and compelling installation that speaks to their creativity and commitment to quality.
The big idea in 2015: Introduce names of all the new chairs, as well as help people see some of the existing chairs in a new light. The concept: what does everyone on the west side of Michigan have in common? Sunsets. We pulled a rainbow of colors from mounted, blown-up sunset photos by local photographers, painting display cubes and furniture to reflect each color.