GRAND RAPIDS CHAIR – 2016
MERCHANDISE MART – CHICAGO, IL.
For several years in a row, Grand Rapids Chair — a family-owned, Michigan-based chair business that started in a garage 20-plus years ago — asks us to design their space at NeoCon. It is a chance for us to work with a company we admire, while simultaneously pulling off a highly visual and compelling installation that speaks to their creativity and commitment to quality.
The big idea of 2016: A wildly fun and playful mural that focuses on the backbone of the company: their employees. Committed to making it as personal and meaningful as possible, we gave every employee a questionnaire, and the illustrated mural reflects the personal interests, passions, and quirks of the people who represent the company on a daily basis.