2941 MEDITERRANEAN STREET FOOD
ROCHESTER HILLS, MICHIGAN
29N/41E are the general longitude and latitude coordinates for the Mediterranean and Mideast. These coordinates set the tone for both the food and design that patrons experience at this fast-casual street food eatery. PTD was selected to design the prototype and first 2941, which has become the design standard for all additional locations. The space needed to be light, airy, and fun but also durable at the same time to handle the wear and tear of a busy fast-casual restaurant. The walls and millwork are constructed of pine wood siding, combined with exposed steel pipes to give the space a bit of an edge. The colors are reminiscent of the Mediterranean and Mideast land and sea resulting in rich blues, browns, and terracotta spread throughout. Large baskets commonly used to display grains and vegetables in local Mediterranean markets were an inspiration for custom light fixtures, resulting in a unique and memorable design element for this restaurant space.